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Management Science
Volumn 54, Issue 10, 2008, Pages 1828-1834
Are store-brand buyers store loyal? An empirical investigation
Author keywords

Entry; Frequent shopper data; Retail competition; Store brands; Store loyalty
Indexed keywords

ENTRY; FREQUENT-SHOPPER DATA; RETAIL COMPETITION; STORE BRANDS; STORE LOYALTY;
EID: 61849131724     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1080.0861     Document Type: Article
Times cited : (41)
References (10)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.