An exploratory look at supermarket shopping paths

International Journal of Research in Marketing

Volumn 22, Issue 4, 2005, Pages 395-414

  Larson, Jeffrey S ^a   Bradlow, Eric T ^a   Fader, Peter S ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Clustering techniques; Exploratory analysis; k medoids clustering; Retailing; RFID (radio frequency identification); Shopping behavior

Indexed keywords

EID: 30044436327     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2005.09.005     Document Type: Article

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