Creating win-win trade promotions: Theory and empirical analysis of scan-back trade deals

Marketing Science

Volumn 22, Issue 1, 2003, Pages

  Drèze, Xavier ^a   Bell, David R ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Empirical Analysis; Forward Buying; Off Invoice; Scan Back; Trade Promotion

Indexed keywords

EID: 0037412961     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.22.1.16.12844     Document Type: Article

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