Retailer promotion pass-through: A measure, its magnitude, and its determinants

Marketing Science

Volumn 28, Issue 4, 2009, Pages 782-791

  Ailawadi, Kusum L ^a   Harlam, Bari A ^b  

^a DARTMOUTH COLLEGE   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Cross pass through; Private label promotions; Promotion pass through; Promotion response; Retail promotions; Trade promotion

Indexed keywords

EID: 68549130503     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0447     Document Type: Article

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