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Volumn 27, Issue 3, 2008, Pages 324-333

Cross-brand pass-through in supermarket pricing

Author keywords

Channels of distribution; Econometric models; Pricing; Promotion; Retailing

Indexed keywords


EID: 60849099370     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0373     Document Type: Article
Times cited : (31)

References (15)
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  • 6
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    • Cross-brand pass-through: Fact or artifact
    • Nov-Dec
    • McAlister, L. 2007. Cross-brand pass-through: Fact or artifact. Marketing Sci. (Nov-Dec) 876-898.
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  • 10
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    • Retail product line pricing strategy when costs and products change
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  • 14
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    • February
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.