Measuring brand value in an equilibrium framework

Marketing Science

Volumn 28, Issue 1, 2009, Pages 69-86

  Goldfarb, Avi ^a   Lu, Qiang ^b   Moorthy, Sridhar ^a  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Brand equity measurement; Branding; New empirical industrial organization

Indexed keywords

EID: 67449164819     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0376     Document Type: Article

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