Understanding digital content marketing

Journal of Marketing Management

Volumn 24, Issue 5-6, 2008, Pages 517-540

  Rowley, Jennifer ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Digital content marketing; Internet marketing

Indexed keywords

EID: 77951681788     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X325977     Document Type: Article

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