Just another channel? Marketing communications in e-business

Marketing Intelligence & Planning

Volumn 22, Issue 1, 2004, Pages 24-41

  Rowley, Jennifer ^a  

^a EDGE HILL UNIVERSITY   (United Kingdom)

Author keywords

Internet marketing; Marketing channels; Marketing communications

Indexed keywords

EID: 84993073589     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410516896     Document Type: Review

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