On defining marketing: Finding a new roadmap for marketing

Marketing Theory

Volumn 6, Issue 4, 2006, Pages 395-417

  Grönroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

marketing definition; marketing theory

Indexed keywords

EID: 84990328572     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593106069930     Document Type: Article

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