The hofstede model: Applications to global branding and advertising strategy and research

International Journal of Advertising

Volumn 29, Issue 1, 2010, Pages 85-110

  de Mooij, Marieke ^a   Hofstede, Geert ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77749280443     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/s026504870920104x     Document Type: Article

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