The influence of metaphors and product type on brand personality perceptions and attitudes

Journal of Advertising

Volumn 35, Issue 2, 2006, Pages 39-53

  Ang, Swee Hoon ^a   Lim, Elison Ai Ching ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748564280     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2006.10639226     Document Type: Article

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