Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets

Journal of Strategic Marketing

Volumn 11, Issue 4, 2003, Pages 271-286

  Knox, Simon ^a   Walker, David ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b Synectics Europe   (United Kingdom)

Author keywords

Brand loyalty measurement; Involvement measurement; Lisrel modeling

Indexed keywords

EID: 84941558309     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254032000159072     Document Type: Article

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