Self-relevance and purchase goals: Mapping a consumer decision

Journal of the Academy of Marketing Science

Volumn 24, Issue 3, 1996, Pages 232-245

  Houston, Mark B ^a   Walker, Beth A ^b  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030536481     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070396243004     Document Type: Article

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