Analysis of Brand Equity Supplied by Appellations of Origin: An Empirical Application for Beef

Journal of International Food and Agribusiness Marketing

Volumn 14, Issue 3, 2002, Pages 21-34

  Calvo Dopico, Domingo ^a  

^a UNIVERSITY OF A CORUÑA   (Spain)

Author keywords

Appellations of origin; Beef; Brands; Consumer behaviour

Indexed keywords

EID: 1342311517     PISSN: 08974438     EISSN: None     Source Type: Journal    
DOI: 10.1300/J047v14n03_03     Document Type: Article

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