Spanish air-cured ham with Protected Designation of Origin (PDO): A study of intrinsic and extrinsic attributes influence on consumer satisfaction and loyalty

Journal of International Food and Agribusiness Marketing

Volumn 19, Issue 4, 2007, Pages 5-30

  Espejel, Joel ^a   Fandos, Carmina ^a,b   Flavián, Carlos ^a,b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b Department of Marketing ^*

Author keywords

Extrinsic attributes; Intrinsic attributes; Loyalty; Perceived quality; Protected Designations of Origin (PDO); Satisfaction

Indexed keywords

EID: 34548653637     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1300/J047v19n04_02     Document Type: Article

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