Typical products and consumer preferences: The "soppressata" case

British Food Journal

Volumn 108, Issue 5, 2006, Pages 385-395

  Platania, Marco ^a   Privitera, Donatella ^a  

^a UNIVERSITY MEDITERRANEA OF REGGIO CALABRIA   (Italy)

Author keywords

Consumer behaviour; Factor analysis; Italy; Market segmentation; Meat

Indexed keywords

EID: 33646557692     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700610661358     Document Type: Article

References (12)

1. Baldari, M. and Di Gregorio, D. (2002), "Salumi di Calabria", in Carrà, G. (Ed.), (a cura di), I prodotti agro-alimentari tipici della Calabria. Analisi economiche e prospettive di valorizzazione, Laruffa Editore, Reggio Calabria.
2. Cotteril, R.W. and Westgrein, R.E. (1994), "Strategic marketing in food industries", Agribusiness, p. 10.
3. De Roest, K., Montanari, C. and Zarro, D. (2001), "La produzione di salumi in Calabria: risultati di un' indagine conoscitiva tra i salumifici calabresi", CRPA-INEA.
4. Gulisano, G. and Platania, M. (2002), "Analysis and market prospects of traditional Calabrian product", paper presented at the 10th EAAE Congress: Exploring diversity in the European Agri-food system, Zaragoza.
5. Kirsh, L. (1965), Survey Sampling, John Wiley & Sons, Chichester.
6. Kotler, P. (1991), Marketing Management: Analysis, Planning, Implementation and Control, Prentice-Hall, Hemel Hempstead.
7. Lambin, J-J. (1994), "Le marketing stratégique", Ediscience international, Paris.
8. Lassaut, B. and Sylvander, B. (1997), "Producer-consumer relationships in typical product supply chains: where are the theoretical differences with standard products?", Proceedings of 52nd EAAE Seminar, Parma, 19-21 June, pp. 239-255.
9. Padberg, D.I., Ritson, C. and Albisu, L.M. (1997), Agro-Food Marketing, CAB International, Cambridge.
10. Sharma, S.J. (1996), "Applied multivariate techniques", John Wiley & Sons, New York, NY.
11. Sylvander, S. (1995), "Conventions de qualité, marchés et institutions: le cas des produits de qualité spécifique", in Nicolas, F. and Valceschini, E. (Eds), Agroalimentaire: une économie de qualité, INRA-Economica, Paris.
12. Tregear, A., Kuznesof, S. and Moxey, A. (1997), "Marketing regional foods in UK: an exploratory consumer study", Proceedings of 52nd EAAE Seminar, Parma, 19-21 June, pp 257-270.