The role of involvement in country-of-origin effects on product evaluation: Situational and enduring involvement

Journal of International Consumer Marketing

Volumn 17, Issue 2-3, 2005, Pages 51-72

  Lee, Wei Na ^a   Yun, Taiwoong ^a   Lee, Byung Kwan ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

COO cues; Country of origin; Product evaluation; Situational and enduring involvement

Indexed keywords

EID: 85032068600     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v17n02_04     Document Type: Article

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