Motivational and cognitive structures of greek consumers in the purchase of quality food products

Journal of International Consumer Marketing

Volumn 16, Issue 2, 2004, Pages 7-36

  Krystallis, Athanasios ^a   Ness, Mitchell ^b  

^a INSTITUTE OF TECHNOLOGY OF AGRICULTURAL PRODUCTS   (Greece)

^b Newcastle upon Tyne   (United Kingdom)

Author keywords

Laddering; Means end chain analysis; Olive oil; Quality and health consciousness

Indexed keywords

EID: 85011485072     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v16n02_02     Document Type: Article

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