Integrated marketing communications measurement and evaluation

Journal of Marketing Communications

Volumn 15, Issue 2-3, 2009, Pages 103-117

  Ewing, Michael T ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Challenges; IMC measurement; Research agenda; Theory

Indexed keywords

EID: 70449713744     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260902757514     Document Type: Article

References (69)

1. Almquist, E., and G. Wyner. 2001. Boost your marketing ROI with experimental design. Harvard Business Review 79, no. 9: 135-41.
2. Ambler, T. 2000. Persuasion, pride and prejudice: How ads work. International Journal of Advertising. 19, no. 3: 299-315.
3. Ambler, T., C.B. Bhattacharya, J. Edell, K.L. Keller, K.N. Lemon, and V. Mittal. 2002. Relating brand and customer perspectives on marketing management. Journal of Service Research 5, no. 1: 13-25.
4. Ambler, T., S. Braeutigam, J. Stins, S. Rose, and S. Swithenby. 2004. Salience and choice: Neural correlates of shopping decisions. Psychology & Marketing 21, no. 4: 247-61.
5. Ambler, T., and T. Burne. 1999. The impact of affect on memory of advertising. Journal of Advertising Research 35, no. 2: 25-34.
6. Ambler, T., A. Ioannides, and S. Rose. 2000. Brands on the brain: Neuro-images of advertising. Business Strategy Review 11, no. 3: 17-30.
7. Bagozzi, R.P., M. Gopinath, and P.U. Nyer. 1999. The role of emotions in marketing. Journal of the Academy of Marketing Science 27, no. 2: 184-206.
8. Baker, S. and H. Mitchell. 2000. Integrated marketing communication: Implications for managers. European Society for Opinion and Marketing Research November: 239-41.
9. Bampo, M., M. Ewing, D. Mather, D. Stewart, and M. Wallace. 2008. The effects of the social structure of digital networks on viral marketing performance. Information Systems Research 19, no. 3: 273-90.
10. Berthon, P.R., L.F. Pitt, and C. Campbell. 2008. Ad lib: When customers create the ad. California Management Review (Summer) 50, no. 4: 6-30.
11. Blackston, M. 2000. Observations: Building brand equity by managing the brand's relationships. Journal of Advertising Research 40, no. 6: 101-5.
12. Cornelissen, J. 2000. "Integration" in communication management: Conceptual and methodological consideration. Journal of Marketing Management 16, no. 6: 597-606.
13. Cornelissen, J.P., and A.R. Lock. 2000. Theoretical concept or management fashion? Examining the significance of IMC. Journal of Advertising Research 40, no. 5: 7-15.
14. Cova, B., and V. Cova. 1997. The tribalization of society and its impact on the conduct of marketing. European Journal of Marketing 36, nos. 5-6: 595-620.
15. de Chernatony, L. 2001. Succeeding with brands on the Internet. Journal of Brand Management 8, no. 3: 178-86.
16. du Plessis, E. 1995. How advertising is processed-from the perspective of artificial intelligence. Paper presented at the 17th South African Marketing Research Association convention, September 3-6, in Swaziland.
17. du Plessis, E. 2005. The advertised mind: Ground-breaking insights into how our brains respond to advertising. London: Kogan Page.
18. Eagle, L., and P. Kitchen. 2000. Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Journal of Marketing Communications 6: 91-106.
19. Ehrenberg, A. 1974. Repetitive advertising and the consumer. Journal of Advertising Research 14: 25-34.
20. Ehrenberg, A. 1997. In search of holy grails: Two comments. Journal of Advertising Research 37, no. 1: 9-12.
21. Escalas, J.E. 2004. Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology 14, nos. 1-2: 168-80.
22. Ewing, M.T., E. du Plessis, and C. Foster. 2001. Cinema advertising reconsidered. Journal of Advertising Research 41, no. 1: 78-85.
23. Fader, P.S., and R.S. Winer. 2009. Marketing science call for papers. Marketing Science special issue: User-generate content (UCG). Forthcoming.
24. Fins, J.J. 2002. The ethical limits of neuroscience. The Lancet Neurology 1: 213.
25. Gardner, B.B., and S.J. Levy. 1955. The product and the brand. Harvard Business Review 33, March-April: 33-9.
26. Gregor, S. 2006. The nature of theory in information systems. MIS Quarterly 30, no. 3: 611-42.
27. Holt, D.B. 2002. Why do brands cause trouble? A dialectical theory of consumer culture and branding. Journal of Consumer Research 29, June: 70-90.
28. Hunt, S.D. 2002. Special symposium on Shelby D. Hunt's 'A general theory of competition: Resources, competencies, productivity, and economic growth', part 3. Journal of Marketing Management 18, nos. 1-2: 239-47.
29. Jarvenpaa, S., D. Leidner, R. Teigland, and M. Wasko. 2008. MIS quarterly call for papers. MISQ special issue: New ventures in virtual worlds. http://www.misq.org/BulletinBoard/NewVentures.pdf (accessed September 17, 2008).
30. Jevons, C., M. Gabbott, and L. de Chernatony. 2005. Customer and brand manager perspectives on brand relationships: A conceptual framework. Journal of Product & Brand Management 14, no. 5: 300-9.
31. Jones, J.P. 1999. The advertising business. Thousand Oaks, CA: Sage Publications.
32. Kaikati, A.M., and J.G. Kaikati. 2004. Stealth marketing: How to reach consumers surreptitiously. California Management Review 46, Summer: 6-22.
33. Kates, S.M., and C. Goh. 2003. Brand morphing. Journal of Advertising 32, no. 1: 59-68.
34. Knowledge@Wharton. 2008. The experts vs. the amateurs: A tug of war over the future of media. In Knowledge@Wharton: The Wharton School. http://knowledge.wharton.upenn.edu/article.cfm?articleid=1921 (accessed November 15, 2008).
35. Lee, N., A.J. Broderick, and L. Chamberlain. 2007. What is 'Neuromarketing'? A discussion and agenda for future research. International Journal of Psychophysiology 63, no. 2: 199-204.
36. Lehmann, D.R. 1999. Consumer behavior and y2k. Journal of Marketing 63: 14-18.
37. Low, G.S. 2000. Correlates of integrated marketing communications. Journal of Advertising Research 40, no. 3: 27-39.
38. Mick, D.G., and C. Buhl. 1992. A meaning-based model of advertising experiences. Journal of Consumer Research 19, no. 3: 317-38.
39. Muniz, A.M., and H.J. Schau. 2007. Vigilante marketing and consumer-created communications. Journal of Advertising 36, no. 3: 35-50.
40. Naik, P.A. and K. Raman. 2003. Understanding the impact of synergy in multimedia communications. Journal of Marketing Research 40, no. 4: 375-88.
41. O'Hara, M. 1999. Making market microstructure matter. Financial Management 28, no. 2: 83-90.
42. Orlikowski, W.J. 2002. Knowing in practice: Enacting a collective capability in distributed organizing. Organization Science 13, no. 3: 249-73.
43. Pickton, D., and A. Broderick. 2005. Integrated marketing communications. Essex: Pearson Education.
44. Pitt, L.F., P. Berthon, A. Caruana, and J.-P. Berthon. 2005. The state of theory in three premier advertising journals: A research note. International Journal of Advertising 24, no. 2: 241-9.
45. Plassmann, H., J. O'Doherty, and A. Rangel. 2007. Orbitofrontal cortex encodes willingness to pay in everyday economic transactions. Journal of Neuroscience 27: 9984-88.
46. Polanyi, M. 1967. The tacit dimension. New York: Doubleday.
47. Ratnatunga, J., and M.T. Ewing. 2005. The brand capability value of integrated marketing communication. Journal of Advertising 34, no. 4: 25-40.
48. Ratnatunga, J., and M.T. Ewing. 2009. An ex-ante approach to brand capability valuation. Journal of Business Research 63, no. 3: 323-31.
49. Ritson, M., and R. Elliott. 1999. The social uses of advertising: An ethnographic study of adolescent advertising audiences. Journal of Consumer Research 26, no. 3: 260-77.
50. Rossiter, J.R. and R.B. Silberstein. 2001. Brain-imaging detection of visual scene encoding in long-term memory for TV commercials. Journal of Advertising Research 41, no. 2: 13-21.
51. Rust, R.T., T. Ambler, G.S. Carpenter, V. Kumar, and R.K. Srivastava. 2004. Measuring marketing productivity: Current knowledge and future directions. Journal of Marketing 68, no. 4: 76-89.
52. Ryle, G. 1949. The concept of mind. London: Hutcheson.
53. Sarker, S., and A.S. Lee. 2003. Using a case study to test the role of three key social enablers in ERP implementation. Information & Management 40, no. 8: 813-29.
54. Schau, H.J., and M.C. Gilly. 2003. We are what we post? Self-presentation in personal web space. Journal of Consumer Research 30, no. 3: 385-404.
55. Schau, H.J., and A.M. Muniz Jr. 2002. Brand communities and personal identities: Negotiations in cyberspace. Advances in Consumer Research 29, no. 1: 344-9.
56. Schoen, D. 1983. The reflective practitioner. New York: Basic Books.
57. Schultz, D.E., and B.E. Barnes. 1999. Strategic brand communication campaigns. Lincolnwood, IL: NTC Business Books.
58. Schultz, D.E., and P.J. Kitchen. 2000. A response to 'Theoretical concept or management fashion?' Journal of Advertising Research 40, no. 5: 17-21.
59. Stewart, D., M. Ewing, and D. Mather. 2004. e-Audience estimation: Modelling the spread of viral advertising using branching theory. Institute for Operations Research and the Management Sciences Annual Meeting, October 24-27, Denver, USA.
60. Swaminathan, K.S. 2007. Virtual worlds, real business? In Outlook. http://www.accenture.com/Global/Research_and_Insights/Outlook/By_Issue/Y2007/VirtualWorldsRealBusiness.htm (accessed September 20, 2008).
61. Tähtinen, J., and J. Salo. 2008. Call for papers special issue: Mobile advertising and communication. International Journal of Internet Marketing and Advertising (IJIMA). http://www.inderscience.com/browse/callpaper.php?callID=820 (accessed September 30, 2008).
62. Tellis, G.J. 2006. Effective advertising: Understanding when, how and why advertising works. Thousand Oaks, CA: Sage Publications.
63. The Lancet Neurology. 2004. Editorial. Volume 3, no. 2.
64. Thompson, C.J., A. Rindfleisch, and Z. Arsel. 2006. Emotional branding and the strategic value of the doppelgänger brand image. Journal of Marketing 70, no. 1: 50-64.
65. Urde, M. 1994. Brand orientation-a strategy for survival. Journal of Consumer Marketing 11, no. 3: 18-32.
66. Vakratsas, D. and T. Ambler. 1999. How advertising works: What do we really know? The Journal of Marketing 63, no. 1: 26-43.
67. Vargo, S.L., and R.F. Lusch. 2004. Evolving to a new dominant logic for marketing. Journal of Marketing 68, no. 1: 1-17.
68. Wang, P. 1994. Measuring ROI. In Integrated Marketing Communications Symposium, ed. R. Kaatz, 32-44. Lincolnwood, IL: NTC Business Books.
69. Watson, R.T., L.F. Pitt, P. Berthon, and G.M. Zinkhan. 2002. U-commerce: Expanding the universe of marketing. Journal of the Academy of Marketing Science 30, no. 4: 333-47.