Brands on the brain: Neuro-images of advertising

Business Strategy Review

Volumn 11, Issue 3, 2000, Pages 17-30

  Ambler, Tim ^a   Ioannides, Andreas ^b   Rose, Steven ^c  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b RIKEN BRAIN SCIENCE INSTITUTE   (Japan)

^c OPEN UNIVERSITY   (United Kingdom)

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EID: 33846257519     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/1467-8616.00144     Document Type: Article

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