Observations: Building brand equity by managing the brand's relationships

Journal of Advertising Research

Volumn 40, Issue 6, 2000, Pages 101-105

  Blackston, Max ^a  

^a DCI Research International

Author keywords

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Indexed keywords

EID: 0347439285     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-6-101-105     Document Type: Article

References (1)

1. Blackston, Max. "Beyond Brand Personality: Building Brand Relationships." In Advertising and Building Strong Brands: Proceedings of the 10th Annual Conference of the Society for Consumer Psychology. San Francisco, May 1991.