The state of theory in three premier advertising journals: A research note

International Journal of Advertising

Volumn 24, Issue 2, 2005, Pages 241-249

  Pitt, Leyland F ^a   Berthon, Pierre ^b   Caruana, Albert ^c   Berthon, Jean Paul ^d  

^a SIMON FRASER UNIVERSITY   (Canada)

^b BENTLEY COLLEGE   (United States)

^c UNIVERSITY OF MALTA   (Malta)

^d American International University in London   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746701322     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2005.11072916     Document Type: Article

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