Customer and brand manager perspectives on brand relationships: A conceptual framework

Journal of Product and Brand Management

Volumn 14, Issue 5, 2005, Pages 300-309

  Jevons, Colin ^a   Gabbott, Mark ^a   de Chernatony, Leslie ^b  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Brand management; Customers

Indexed keywords

EID: 26044450070     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510616331     Document Type: Article

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