A response to "theoretical concept or management fashion?"

Journal of Advertising Research

Volumn 40, Issue 5, 2000, Pages 17-21

  Schultz, Don E ^a   Kitchen, Philip J ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23444444253     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-5-17-21     Document Type: Short Survey

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