Persuasion, pride and prejudice: how ads work

International Journal of Advertising

Volumn 19, Issue 3, 2000, Pages 299-315

  Ambler, Tim ^a  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040569158     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2000.11104803     Document Type: Article

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