How perceived risk affects online buying

Online Information Review

Volumn 33, Issue 4, 2009, Pages 629-654

  San Martín, Sonia ^a   Camarero, Carmen ^b  

^a UNIVERSITY OF BURGOS   (Spain)

^b UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Customer satisfaction; Electronic commerce; Risk management; Trust

Indexed keywords

CUSTOMER TRUST; DESIGN/METHODOLOGY/APPROACH; INTERNET USERS; MODERATING EFFECT; ONLINE BUYING; ONLINE VENDORS; PERCEIVED RISK; POTENTIAL BUYERS; QUANTITATIVE RESEARCH METHODS; STRUCTURAL EQUATION MODELLING; TRUST;

BRICK; BRICKMAKING; BUILDING MATERIALS; ELECTRONIC COMMERCE; MORTAR; QUALITY FUNCTION DEPLOYMENT; RISK ANALYSIS; RISK MANAGEMENT; SALES; WORLD WIDE WEB;

DECISION MAKING;

EID: 70249105006     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/14684520910985657     Document Type: Article

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