Segmenting cyberspace: A customer typology for the internet

European Journal of Marketing

Volumn 41, Issue 1-2, 2007, Pages 71-93

  Barnes, Stuart J ^a   Bauer, Hans H ^b   Neumann, Marcus M ^b   Huber, Frank ^b  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

Cluster analysis; Internet; Market segmentation

Indexed keywords

EID: 33847115635     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710718120     Document Type: Article

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