An empirical study of audience impressions of B2C web pages in Japan, China and the UK

Electronic Commerce Research and Applications

Volumn 3, Issue 2, 2004, Pages 176-189

  Hu, Jian ^a   Shima, Kazuyuki ^a   Oehlmann, Ruediger ^b   Zhao, Jiamin ^c   Takemura, Yasuhiro ^a,d   Matsumoto, Ken Ichi ^a  

^a NARA INSTITUTE OF SCIENCE AND TECHNOLOGY   (Japan)

^b KINGSTON UNIVERSITY   (United Kingdom)

^c JINAN UNIVERSITY   (China)

^d Osaka University of Arts   (Japan)

Author keywords

Business to consumer electronic commerce (B2C EC); Cross cultural effects; First impression; Visual web design; Web usability

Indexed keywords

COLOR; CUSTOMER SATISFACTION; FINANCE; PROBABILITY; USER INTERFACES; WEBSITES;

CROSS-CULTURAL EFFECT; FIRST IMPRESSION; VISUAL WEB DESIGN; WEB USABILITY;

ELECTRONIC COMMERCE;

EID: 2342612940     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2003.09.004     Document Type: Conference Paper

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