Enhancing value for Chinese shoppers: The contribution of store and customer characteristics

Journal of Retailing and Consumer Services

Volumn 16, Issue 2, 2009, Pages 123-134

  Wong, Amy ^a   Dean, Alison ^b  

^a Universitas 21 Global   (Singapore)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

China; Consumer price consciousness; Customer loyalty; Customer orientation; Perceived value; Retail

Indexed keywords

COMMODITY PRICE; CONSUMPTION BEHAVIOR; MODELING; RETAILING;

ASIA; CHINA; EURASIA; FAR EAST; TIANJIN;

EID: 60849097230     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2008.11.004     Document Type: Article

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