Executive Insights: Marketing Strategy in Emerging Markets: The Case of China

Journal of International Marketing

Volumn 11, Issue 1, 2003, Pages 97-106

  Walters, Peter G P ^a   Samiee, Saeed ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF TULSA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542396805     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.11.1.97.20141     Document Type: Review

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