Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives

Journal of Retailing and Consumer Services

Volumn 13, Issue 6, 2006, Pages 417-430

  Bäckström, Kristina ^a   Johansson, Ulf ^a  

^a LUND UNIVERSITY   (Sweden)

Author keywords

Consumer behavior; Retailing; Shopping experiences

Indexed keywords

CONSUMPTION BEHAVIOR; RETAILING; SHOPPING ACTIVITY; STATISTICAL ANALYSIS;

EID: 33746876361     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2006.02.005     Document Type: Article

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