Consumer impulse buying and in-store stimuli in Chinese supermarkets

Journal of International Consumer Marketing

Volumn 16, Issue 2, 2004, Pages 37-53

  Zhou, Lianxi ^a,b   Wong, Amy ^b  

^a UNIVERSITY OF GUELPH   (Canada)

^b LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

China; Impulse buying; In store advertising; Point of purchase (POP); Supermarkets

Indexed keywords

EID: 85011454880     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v16n02_03     Document Type: Article

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