A comparison of shopping behavior in Xi’an and Hong Kong malls: Utilitarian versus non-utilitarian shoppers

Journal of International Consumer Marketing

Volumn 16, Issue 1, 2004, Pages 29-46

  Tsang, Alex S L ^a   Zhuang, Guijun ^b   Li, Fuan ^c   Zhou, Nan ^d  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b XI'AN JIAOTONG UNIVERSITY   (China)

^c WILLIAM PATERSON UNIVERSITY   (United States)

^d CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Hong Kong; Marketing in China; Shopper; Shopping mall; Xi an

Indexed keywords

EID: 85011484684     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v16n01_03     Document Type: Article

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