The influence of price and brand loyalty on store brands versus national brands

International Review of Retail, Distribution and Consumer Research

Volumn 16, Issue 4, 2006, Pages 433-452

  Rondán Cataluña, Francisco Javier ^a   García, Antonio Navarro ^a   Phau, Ian ^b  

^a UNIVERSITY OF SEVILLE   (Spain)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Brand loyalty; national brand; nested multinomial logit; price; store brand

Indexed keywords

EID: 60849136996     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960600844236     Document Type: Article

References (86)

1. Aggarwal, P., and Cha, T., 1998. Asymmetric price competition and store vs national brand choice. Journal of Product and Brand Management, 7 (3): 244–253.
2. Alba, J. W., Mela, C. F., Shimp, T. A., and Urbany, J. E., 1999. The effect of discount frequency cue and depth on consumer price judgements. Journal of Consumer Research, 26 (2): 99–114.
3. Alvarez, B., de la Ballina Ballina, F. J., and Vázquez Casielles, R., El comportamiento promocional de las marcas de distribuidor del distribuidor en España: análisis mediante el panel ARAL. paper presented at the XIV Congreso Nacional y X Congreso Hispano-Francés de AEDEM. June7–9, Jaén.
4. Baldinger, A. L., and Rubinson, J., 1996. Brand loyalty: the link between attitude and behavior. Journal of Advertising Research, 36 (6): 22–34.
5. Bandyopadhyay, S., Gupta, K., and Dube, L., 2005. Does brand loyalty influence double jeopardy? A theoretical and empirical study. Journal of Product & Brand Management, 14 (7)
6. Barreiro, J. M., and Ruzo, E., Análisis de valor de marca a través del logit multinomial: un estudio empírico. paper presented at the XII Professors of Marketing Meeting. Santiago de Compostela. pp. 167–183.
7. Barsky, J., 1994. World-class customer satisfaction, Burr Ridge, IL: Irwin Professional Publishing.
8. Barwise, T. P., and Ehrenberg, A. S. C., 1987. The liking and viewing of regular TV series. Journal of Consumer Research, 14: 63–70.
9. Bell, D. R., and Bucklin, R. E., 1999. The role of internal reference points in the category purchase decision. Journal of Consumer Research, 26 September: 128–143.
10. Bell, D. R., Bucklin, R. E., and Sismeiro, C., 2000. “ Consumer shopping behaviors and in-store expenditure decisions ”. 1–41. Working paper, Anderson School of Management, UCLA
11. Bell, D. R., Ho, T. H., and Tang, C. S., 1998. Determining where to shop: fixed and variable costs of shopping. Journal of Marketing Research, 35 August: 352–369.
12. Bell, D. R., and Lattin, J. M., 1998. Shopping behavior and consumer preference for store price format: why ‘large basket’ shoppers prefer EDLP. Marketing Science, 17 (1): 66–88.
13. Bell, D. R., and Lattin, J. M., 2000. Looking for loss aversion in scanner panel data: the confounding effect of price respond heterogeneity. Marketing Science, 19 (2): 185–200.
14. Berk, C. 2005, January 26. Kraft's revamp extends slump in quarterly net. The Wall Street Journal.
15. Binkley, J. K., and Connor, J. M., 1998. Grocery market pricing and the new competitive environment. Journal of Retailing, 74 (2): 273–294.
16. Blattberg, R. C., Briesch, R., and Fox, E. J., 1995. How promotions work?. Marketing Science, 14 (3): G122–G132.
17. Bobinski, G. S., Cox, D., and Cox, A., 1996. Retail, sale, advertising, perceived retailer credibility, and price rationale. Journal of Retailing, 72 (3): 291–306.
18. Bonfrer, A., and Chintagunta, P. K. 2004. Store brands: who buys them and what happens to retail prices when they are introduced?. Review of Industrial Organization, 24 (2): 195
19. Briesch, R. A., Krishnamurthi, L., and Raj, S. P., 1997. A comparative analysis of reference price models. Journal of Consumer Research, 24 September: 202–214.
20. Brown, G. H., 1952. Brand loyalty—fact or fiction?. Advertising Age, 9 June: 53–55.
21. Bucklin, R. E., and Lattin, J. M., 1991. A two-state model of purchase incidence and brand choice. Marketing Science, 10 (10): 24–39.
22. Burger, P., and Schott, B., 1972. Can private brand buyers be identified?. Journal of Marketing Research, 9 (2): 219–223.
23. Burt, S., and Davis, S., 1999. Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product markets in the UK. The International Review of Retail, Distribution and Consumer Research, 9 (2): 163–185.
24. Burt, S., and Gabbott, M., 1995. The elderly consumer and non-food purchase behaviour. European Journal of Marketing, 29 (8): 43–57.
25. Burt, S., and Sparks, L., 1995. Understanding the arrival of limited line discount stores in Britain. European Management Journal, 13 (1): 110–119.
26. Burton, S., Lichtenstein, D. R., Netemeyer, R. G., and Garretson, J. A., 1998. A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates. Journal of the Academy of Marketing Science, 26 (4): 293–306.
27. Cavero Brújula, S., and Cebollada Calvo, J., 1999. Análisis de la competencia entre tipos de marca: una aplicación empírica. Información Comercial Española, 779 July–August: 55–70.
28. Chaudhuri, A., 1995. Brand equity or double jeopardy?. Journal of Product & Brand Management, 4 (1): 26–32.
29. Chintagunta, P. K., 1993. Investigating purchase incidence, brand choice and purchase quantity decisions of households. Marketing Science, 12 (2): 184–208.
30. Cooper, S., and Nelson, M., 2003. Economy line foods from four supermarkets and brand name equivalents: a comparison of their nutrient content and costs. Journal of Human Nutrition and Dietics, 16 (5): 339–347.
31. Corstjens, M., and Lal, R., 2000. Building store loyalty through store brands. Journal of Marketing Research, 37 August: 281–291.
32. Cotterill, R. W., Putsis, W. P., and Dhar, R., 2000. Assessing the competitive interaction between private labels and national brands. Journal of Business, 73 (1): 109–137.
33. Curry, D. J., and Reisz, P. C., 1988. Process and price–quality relationships: a longitudinal analysis. Journal of Marketing, 52: 36–51.
34. Davies, G., 1998. Retail brand and the theft of identity. International Journal of Retail and Distribution Management, 26 (4): 140–146.
35. Dickson, P. R., and Sawyer, S. G., 1990. The price knowledge and search of supermarket shoppers. Journal of Marketing, 54: 42–53.
36. Díez de Castro, E. C., 1999. Gestión de Precios, Madrid: ESIC.
37. Dunne, D., and Narasimhan, C., 1999. The new appeal of private labels. Harvard Business Review, 77 (3): 41–52.
38. Ehrenberg, A., 2004. What brand loyalty can tell us. Admap, October: 70–72. Issue 454 (40th Anniversary Special Issue, October)
39. Erdem, T., 1996. A dynamic analysis of market structure based on panel data. Marketing Science, 15 (4): 359–378.
40. Erevelles, S., Roy, A., and Yip, L., 2001. The universality of the signal theory for products and services. Journal of Business Research, 52: 175–187.
41. Galata, G., Bucklin, R. E., and Hanssens, D. M., 1999. “ On the stability of store format choice ”. 1–34. Working paper, Anderson School, UCLA
42. Geistfeld, L. V., 1982. The price and price–quality relationship revisited. Journal of Consumer Affairs, 16: 334–335.
43. Ghose, S., and Lowengart, O., 2001. Perceptual positioning of international, national and private brands in a growing international market: an empirical study. The Journal of Brand Management, 9 (1): 45–62.
44. Greene, W. H., 1997. Econometric Analysis, 3rd edn, New Jersey, USA: Prentice Hall.
45. Greene, W. H., 1998. LIMDEP Version 7.0. User Manual, NewYork: Econometric Software.
46. Grewal, D., Monroe, K. B., and Krishnan, R., 1998. The effects of price-comparison advertising on buyers' perceptions of acquisition value, and behavioural intentions. Journal of Marketing, 62 April: 46–59.
47. Guadagni, P. M., and Little, J. D. C., 1998. When and what to buy: a nested logit model of coffee purchase. Journal of Forecasting, 17: 303–326.
48. Hammond, K., Ehrenberg, A. S. C., and Goodhardt, G. J., 1996. Market segmentation for competitive brands. European Journal of Marketing, 30 (12): 39
49. Hogan, A. B., 1996. What drives shoppers' decisions. Supermarket News, 46 (19): 50–52.
50. Kim, B. D., Srinivasan, K., and Wilcox, R. T., 1999. Identifying price sensitive consumers: the relative merits of demographic vs. purchase pattern information. Journal of Retailing, 75 (2): 173–193.
51. Krishnamurthi, L., and Raj, S. P., 1991. An empirical analysis of the relationship between brand loyalty and consumer price elasticity. Marketing Science, 10 (2): 172–183.
52. Larrañeta, J., Canca Ortiz, J. D., and Racero Moreno, J., 1997. “ Modelos de planificación del tráfico, Working paper, Dpto ”. University of Seville. Organización Industrial y Gestión de Empresas
53. Lichtenstein, D. R., and Burton, S., 1989. The relationship between perceived and objective price quality. Journal of Marketing Research, 26: 429–443.
54. Lumpkin, J., and Greenberg, B., 1982. Apparel-shopping patterns of the elderly consumer. Journal of Retailing, 58 (5): 68–89.
55. Lumpkin, J., Greenberg, B., and Goldstucker, J., 1985. Marketplace needs of the elderly: determinant attributes and store choice. Journal of Retailing, 61 (Summer): 75–105.
56. McGoldrick, J. P., 1984. Grocery generics: an extension of the private label concept. European Journal of Marketing, 18 (1): 5–24.
57. Monroe, K. B., 1973. Buyer's subjective perceptions of price. Journal of Marketing Research, 10: 70–80.
58. Monroe, K. B., and Petroshius, S. M., 1990. “ Buyers' perceptions of price: an update of the evidence ”. In Perspectives in Consumer Behaviour, 3rd edn, Edited by: Kassarijan, M. M., and Robertson, T. S., Glenview, IL: Scott.
59. Mulhern, F. J., and Padgett, D. T., 1995. The relationship between retail price promotions and regular price purchases. Journal of Marketing, 59 October: 83–90.
60. Olshavsky, R. W., Aylesworth, A. B., and Kempf, D. A. S., 1995. The price–choice relationship: a contingent processing approach. Journal of Business Research, 33: 207–218.
61. Popkowski Lesczczyc, P. L., Sinha, A., and Timmermans, H. J. P., 2000. Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores. Journal of Retailing, 76 (3): 323–345.
62. Puelles, J. A., Fernández de Larrea, P., and Albert, R., 1997. Marcas de distribuidor: especial referencia al precio. Distribución y Consumo, 33 April/May: 112–129.
63. Rajendran, K. N., and Tellis, G. J., 1994. Contextual and temporal components of reference price. Journal of Marketing, 58 January: 22–34.
64. Ranjan, D. P., 2003. The determinants of brand loyalty. Journal of American Academy of Business, 3 (1/2): 138–144.
65. Rao, A. R., and Monroe, K. B., 1988. The moderating effect of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research, 15 September: 253–264.
66. Reichheld, F., and Sasser, W. E., Jr. 1990. Zero defections: quality comes to services. Harvard Business Review, 68 September–October: 105–111.
67. Rondán Cataluña, F. J., 2002. “ Estrategias de precios minoristas para productos de compra frecuente ”. University of Seville. Unpublished doctoral dissertation
68. Rosa Díaz, I. M., 2001. “ La valoración y el conocimiento de los precios por la demanda ”. University of Seville. Unpublished doctoral dissertation
69. Rundle-Thiele, S., and Bennett, R., 2001. A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets. Journal of Product & Brand Management, 10 (1): 25–37.
70. Russell, G. J., and Petersen, A., 2000. Analysis of cross category dependence in market basket selection. Journal of Retailing, 76 (3): 367–392.
71. Salmon, W. J., 1996. Retailing at the millennium: how changes in consumer buying behaviour are driving concentration. International Trends in Retailing, 13 (1): 41–51.
72. Sayman, S., Hoch, S. J., and Raju, J. S., 2002. Positioning of store brands. Marketing Science, 21 (4): 378–397.
73. Sayman, S., and Raju, J. 2004. Investigating the cross-category effects of store brands. Review of Industrial Organisation, 24: 129–141.
74. Sethuraman, R., 1996. A model of how discounting high-priced brands affects the sales of low-priced brands. Journal of Marketing Research, 32 November: 399–409.
75. Sivakumar, K., and Raj, S. P., 1997. Quality tier competition: how price change influences brand choice and category choice. Journal of Marketing, 61 July: 71–84.
76. Smith, D. L. G, and Sparks, L., 1993. The transformation of physical distribution retailing: the example of Tesco stores. International Review of Retail, Distribution and Consumer Research, 3 (1): 35–64.
77. Steenkamp, J., and Dekimpe, M. G., 1997. The increasing power of store brands; building loyalty and market share. Long Range Planning, 30 (6): 917–930.
78. Suárez Vázquez, A., Rodríguez del Bosque, I., and Trespalacios Gutiérrez, J., 2000. La efectividad de los modelos jerárquicos en el estudio de la atracción de centros comerciales. Revista Española de Investigación de Marketing ESIC, 4 (2): 205–242.
79. Uncles, M., Dowling, G., and Hammond, K., 2003. Customer loyalty and customer loyalty programs. Journal of Consumer Marketing, 20 (4): 94–316.
80. Urbany, J. E., Dickson, P. R., and Kalapurakal, R., 1996. Price search in the retail grocery market. Journal of Marketing, 60 April: 91–104.
81. Vázquez Casielles, R., Santos Vijande, M. L., and Díaz Martín, A. M., 1998. Decisiones de selección de marca del consumidor y estimación de precios de referencia: impacto sobre la estrategia detallista. Revista Española de Investigación de Marketing ESIC, 2 (2): 117–140.
82. Veloutsou, C., Gioulistanis, E., and Moutinho, L., 2004. Own label choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy. Journal of Product and Brand Management, 13 (4): 228–241.
83. Verhoef, P. C., Franses, P. H., and Hoekstra, J. C., 2002. The effect of relational constructs on customer referrals and number of services purchased from a multi service provider: does age of relationship matter?. Journal of the Academy of Marketing Science, 30 (Summer): 202–212.
84. Villarejo, R. A. F., Los Efectos del precio de venta sobre la determinación del valor de marca: una aplicación en el mercado de zumos naturales. paper presented at the XIII University Professors of Marketing Meeting. September26–28, Málaga. pp. 313–331.
85. Wood, L., 2004. Dimensions of brand purchasing behaviour: consumers in the 18–24 age group. Journal of Consumer Behaviour, 4 (1) 9–24.
86. Wulf, K., Odekerken-Schroder, G., Goedertier, F., and Van Oswsel, G., 2005. Consumer perceptions of store brands versus national brands. Journal of Consumer Marketing, 22 (4): 223–232.