The myth of China as a single market: The influence of personal value differences on buying decisions

International Journal of Market Research

Volumn 50, Issue 3, 2008, Pages 377-402

  Zhang, Xin An ^a,c   Grigoriou, Nicholas ^b   Li, Ly ^a  

^a SHANGHAI JIAO TONG UNIVERSITY   (China)

^b MONASH UNIVERSITY   (Australia)

^c Shanghai Jiao Tong University   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44149103888     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530805000307     Document Type: Article

References (84)