Environmental and emotional influences on willingness‐to‐buy in small and large retailers

European Journal of Marketing

Volumn 35, Issue 1-2, 2001, Pages 70-91

  Klemz, Bruce R ^a   Boshoff, Christo ^b  

^a WINONA STATE UNIVERSITY   (United States)

^b NELSON MANDELA METROPOLITAN UNIVERSITY   (South Africa)

Author keywords

Consumer behaviour; Relationship marketing; Retailing; Service quality; Stores

Indexed keywords

EID: 0038253632     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560110363355     Document Type: Article

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