Cross-cultural consumer values, needs and purchase behavior

Journal of Consumer Marketing

Volumn 19, Issue 6, 2002, Pages 481-502

  Kim, Jai Ok ^a   Forsythe, Sandra ^a   Gu, Qingliang ^b   Moon, Sook Jae ^c  

^a AUBURN UNIVERSITY   (United States)

^b DONGHUA UNIVERSITY   (China)

^c Ewha Womans University   (South Korea)

Author keywords

China; Clothing; Consumer behaviour; South Korea

Indexed keywords

EID: 3242735943     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210444869     Document Type: Article

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