Multilevel analyses in marketing research: Differentiating analytical outcomes

Journal of Marketing Theory and Practice

Volumn 16, Issue 4, 2008, Pages 321-340

  Wieseke, Jan ^a   Lee, Nick J ^b   Broderick, Amanda J ^c   Dawson, Jeremy F ^b   van Dick, Rolf ^b,d  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b ASTON UNIVERSITY   (United Kingdom)

^c Department of Economics Finance and Accounting   (United Kingdom)

^d GOETHE UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 52749098360     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679160405     Document Type: Article

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