The behavioural homogeneity evaluation framework: Multi-level evaluations of consumer involvement in international segmentation

Journal of International Business Studies

Volumn 38, Issue 5, 2007, Pages 746-763

  Broderick, Amanda J ^a   Greenley, Gordon E ^a   Mueller, Rene Dentiste ^b  

^a ASTON UNIVERSITY   (United Kingdom)

^b Department of Teacher Education and Department of Sociology and Anthropology   (United States)

Author keywords

Behavioural homogeneity; Consumer involvement; International marketing strategy; Market segmentation

Indexed keywords

EID: 34548093021     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400296     Document Type: Article

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