Gaining compliance and losing weight: The role of the service provider in health care services

Journal of Marketing

Volumn 68, Issue 3, 2004, Pages 78-91

  Dellande, Stephanie ^a   Gilly, Mary C ^b   Graham, John L ^b,c  

^a CHAPMAN UNIVERSITY   (United States)

^b Department of Marketing ^*  (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3142744856     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.3.78.34764     Document Type: Review

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