Unique marketing challenges at the frontiers of technology: An integrated perspective

International Journal of Technology Management

Volumn 28, Issue 1, 2004, Pages 8-30

  Uslay, Can ^a   Malhotra, Naresh K ^a   Citrin, Alka V ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Coopetition; Diffusion of innovations; Marketing mix; Marketing strategy; Switching costs; Technology marketing; Technology pricing; Word of mouth

Indexed keywords

COMPETITION; DECISION MAKING; MANAGERS; PRODUCT DESIGN; RESEARCH AND DEVELOPMENT MANAGEMENT; STRATEGIC PLANNING;

DIFFUSION OF INNOVATIONS; MARKETING MIX; MARKETING STRATEGY; SWITCHING COSTS; TECHNOLOGY MARKETING; TECHNOLOGY PRICING; WORD-OF-MOUTH;

MARKETING;

EID: 4444326530     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJTM.2004.005050     Document Type: Conference Paper

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