A contingency approach to marketing high technology products

European Journal of Marketing

Volumn 34, Issue 9-10, 2000, Pages 1053-1077

  Gardner, David M ^a   Johnson, Frank ^b   Lee, Moonkyu ^c   Wilkinson, Ian ^d  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF WESTERN SYDNEY   (Australia)

^c Yonsei University   (South Korea)

^d UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Australia; High technology; Marketing strategy; Product differentiation

Indexed keywords

EID: 4444221627     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010342476     Document Type: Article

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