A Stakeholder Perspective on Relationship Marketing: Framework and Propositions

Journal of Relationship Marketing

Volumn 1, Issue 2, 2002, Pages 3-37

  Malhotra, Naresh K ^a   Agarwal, James ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Levels of relationship; Marketing mix strategies; Relationship marketing; Relationship strategies and relationship implementation; Stakeholder approach to relationship

Indexed keywords

EID: 4444222544     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v01n02_02     Document Type: Article

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