The Marketing of High-Technology Products and Services: Implications for Curriculum Content and Design

Journal of Marketing Education

Volumn 22, Issue 3, 2000, Pages 246-259

  Mohr, Jakki ^a  

^a UNIVERSITY OF MONTANA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993748487     PISSN: 02734753     EISSN: None     Source Type: Journal    
DOI: 10.1177/0273475300223008     Document Type: Article

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