Calculated risk: A framework for evaluating product development

MIT Sloan Management Review

Volumn 43, Issue 4, 2002, Pages 71-77

  Davis, Craig R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040668083     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (9)

1. R.G. Cooper, "Winning at New Products" (Reading, Massachusetts: Perseus Books, 1993), 6.
2. See K. Vlahos, "Tooling Up for Risky Decisions," in "Mastering Risk. Vol. 1. Concepts," ed. J. Pickford (Upper Saddle River, New Jersey: Prentice Hall, 2001), 47-52.
3. See J.J. Reuer and M.J. Leiblein, "Real Options: Let the Buyer Beware," in "Mastering Risk. Vol. 1. Concepts," ed. J. Pickford (Upper Saddle River, New Jersey: Prentice Hall, 2001), 79-85.
4. R.A. More and B. Little, "The Application of Discriminant Analysis to the Prediction of Sales Force Uncertainty in New Product Simulations," Journal of the Operations Research Society 31 (1980): 70-77.
5. E.B. Roberts, "Generating Effective Corporate Innovation," Technology Review (October-November 1977): 27-33.
6. For a more comprehensive treatment of risk and uncertainty, see P.A. Roussel, K.N. Saad and T.J. Erickson, "Third Generation R&D" (Boston: Harvard Business School Press, 1991), 67-86.
7. Booz Allen & Hamilton, "New Product Management for the 1980s" (New York: Booz Allen & Hamilton, 1982).
8. Cooper, "Winning," 12.
9. For a complete description of risk quantification at Xerox, see G.C. Hartmann and M.B. Myers, "Technical Risk, Product Specifications, and Market Risk," in "Taking Technical Risks," eds. L.M. Branscomb and P.E. Auerswald (Cambridge, Massachusetts: MIT Press, 2001), 30-43.