Innovations in product functionality: When and why are explicit comparisons effective?

Journal of Marketing

Volumn 67, Issue 2, 2003, Pages 49-61

  Ziamou, Paschalina ^b   Ratneshwar, S ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0348044611     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.67.2.49.18606     Document Type: Review

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