The response of the ‘new consumer’ to promotion in the transition economies of the former Soviet Bloc

Journal of World Business

Volumn 35, Issue 2, 2000, Pages 189-205

  Money, R Bruce ^a   Colton, Deborah ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010437569     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1090-9516(00)00032-8     Document Type: Article

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