Relationship marketing: Challenges for the organization

Journal of Business Research

Volumn 46, Issue 3, 1999, Pages 327-335

  Grönroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033228906     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00030-7     Document Type: Article

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