The sales–marketing interface in consumer packaged-goods companies: A conceptual framework

Journal of Personal Selling and Sales Management

Volumn 20, Issue 2, 2000, Pages 109-119

  Dewsnap, Belinda ^a   Jobber, David ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009561650     PISSN: 08853134     EISSN: 15577813     Source Type: Journal    
DOI: 10.1080/08853134.2000.10754230     Document Type: Article

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