An exploratory study of the sales-production relationship and customer satisfaction

International Journal of Operations and Production Management

Volumn 22, Issue 9-10, 2002, Pages 997-1013

  Parente, D H ^a   Pegels, C Carl ^b   Suresh, Nallan ^b  

^a BEHREND COLLEGE   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

Customer satisfaction; Empirical study; Interfaces; Marketing; Operations strategy; Relationship marketing

Indexed keywords

EID: 0036035685     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443570210440500     Document Type: Article

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